What is affiliate program?



You are highly welcome to 2k online business blog, today, I shall be discussing with you what an affiliate program means and why we are bringing up the topic here under our blog post.

INTRODUCTION:
Many people want to venture or start their own affiliate program but they don’t know exactly what an affiliate program means and why they should start it from the first place.
What is Affiliate Program?
An Affiliate Program is a type of online business module whereby a company have a company have access to a wide varieties of product and want someone called the affiliate to help them promote their product and get some commission along the line for doing just that.
What is an Affiliate?
An Affiliate is the person who promote the product the affiliate company otherwise called a machant is selling. An Affiliate gets a percentage commission when a sale is made through the promotion of the product.
CHAIN OF DISTRIBUTION OF AFFILIATE PROGRAM

image source: affiliate.lunarpages.com
 
When you take a look at an Affiliate Program, you will discover that there is a relationship and chain of distribution that facilitate the whole process and I am briefly going to analyze it for you.
Company ->Product->Affiliate Recruitment ->Tools->Affiliate ->Sale ->Affiliate Commission ->buyers Satisfaction
Following the above simple sketch you will discover the simple chain of distribution that take place in an Affiliate program.
First, A Company will normally lunch or create products and these really need to sale their product to the public
Second, this Company will look for people who can help them promote the same product to the public these becomes Affiliate Recruitment
Third, the company will offer series of tools and means to promote the product, these tools can be Banner Ad, Text, Sponsored Post, Videos, and Links etc.
Fourth, the Affiliate after getting accepted to promote the company product, will be giving access to the above tools and membership grant to promote the product through a Blog Post, Social Media, Emails etc.
Fifth, along the line, the Affiliate may drive a sale to the product he or she is promoting and that will eventually turn out to be a sale.
Six, when the Affiliate have finally get sale the company product, the company normally pay the affiliate a certain amount of commission otherwise called Affiliate Commission
Seven, after the whole process have being complete the buyer of the product get immediate delivery of the product he or she purchase and if he or she likes the product it give him or her the buyers Satisfaction is looking for.
The above are the Key area and chain of distribution of affiliate program and any affiliate program must pass through this affiliate chain of destruction before affiliate program get complete.
Physical Product VS Digital Product
1.Physical 
Physical product is the type of affiliate product that need physical shipment to the buyer before the affiliate chain of distribution get completed, what this means is that the company is actually dealing on physical that need to be ship out from the company to the buyers destination.
2.Digital Product
This kind of product requires no physical delivery of the product from the company to the buyer. Once the buyer place an order, the product is delivered via email Address.
Which Product should I Promote?
Normally both, means of promoting of product are okay. The only Disadvantage of Physical product is that the company has to ship the product to seller and the product may get damage along the line of shipment which may lead for buyers Satisfaction not reach and the company may decide not to give you the commission of the product except when the product is deliver to the buyer while digital product seems to be very easy because delivering of product is normally done via email Address. I encourage you to start promoting Digital Product instead of promoting Physical Product. I shall be stopping here on what is Affiliate program, Our next topic will go into details about affiliate program and how you can actually start it. Keep a date with us.

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